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imagen de marca
La impresión total creada en la mente del consumidor por una marca y todas sus asociaciones, funcionales y no funcionales.
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- Part of Speech: noun
- Synonym(s):
- Blossary:
- Industry/Domain: Advertising
- Category: Marketing communications
- Company: Butterworth-Heinemann
- Product:
- Acronym-Abbreviation:
Other Languages:
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