бренд

бренд

A name, term, design, symbol or any other feature that identifies one seller’s goods or services from those of other sellers.

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Part of Speech: noun
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Blossary:
Industry/Domain: Advertising
Category: Marketing communications
Company: Butterworth-Heinemann
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Related terms

Бренд Пери

People; Musicians

The Band Perry is a country music group, made up of three siblings: Kimberly Perry (guitarist, pianist), Reid Perry (bass guitarist), and Neil Perry (mandolin, drums, accordian). ...

семејство бренд

Professional careers; Sales

A brand name used for a number of products in the same line, such as revlon cosmetics or heinz canned foods, also referred to as a blanket brand.

Расел Бренд

People; Actors

Born Russell Edward Brand (4 June 1975), an English comedian, actor, columnist, singer, author and presenter of radio and television. Brand achieved fame in the UK for presenting ...

корпоративен идентитет

Advertising; Marketing communications

The programme of communication and change that a company undertakes in order to communicate its values.

натпревари

Advertising; Marketing communications

A sales promotion technique in which the consumer is offered prizes in return for solving some form of puzzle.

разбирање

Advertising; Marketing communications

Создавањето на разбирање за производот, услугата, предметот или лицето.

споредбено рекламирање

Advertising; Marketing communications

The contrasting of one manufacturer’s products or services with those of another, either by naming the competitor or inferring its identity.

комуникација

Advertising; Marketing communications

The process of dissemination of information to establish shared meaning between the sender and the receiver

провизија

Advertising; Marketing communications

МThe method of remunerating advertising agencies by means of a payment directly from the media – traditionally set at 15 per cent of the advertising expenditure.

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Industry/Domain: Arts & crafts Category: Oil painting

Мона Лиза

The Mona Lisa is widely recognized as one of the most famous paintings in the history of art. It is a half-length portrait of a seated woman painted ...