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primarna potražnja

Demand for a product class rather than for a particular brand within the class.

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potražnja
Economy; International economics

Willingness and ability to purchase goods and services.

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Broad groups of consumers within a society's culture having similar values which distinguish them from the rest of society.

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Buyers and potential buyers of goods and services for personal and household use.

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Business conducted over the internet, not only buying and selling but also servicing customers and collaborating with business partners.

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Choosing between alternative courses of action using cognitive processes - memory, thinking, evaluation, etc, also called problem solving.

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Current assets, other than inventory and work in progress, to which a firm has ready access, liquidity represents a company's ability to meet its immediate liabilities.

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A decision-making tool in which alternative options are portrayed graphically as branches on a tree, also referred to as a decision flow diagram.

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