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pozicionim

Identifying the place in the market or the mind of the consumer which the company or product wishes to occupy.

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para-pozicionim
Military; General military

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An interactive system of marketing which uses one or more advertising media to effect a measurable response and/or transaction at any location.

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The identification of the specific goals which advertising is designed to fulfil.

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The establishment of procedures for anticipating and dealing with communications problems.

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