процес на усвојување

процес на усвојување

The mental and behavioural stages through which an individual passes before making a purchasing decision.

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Part of Speech: noun
Synonym(s):
Blossary:
Industry/Domain: Advertising
Category: Marketing communications
Company: Butterworth-Heinemann
Product:
Acronym-Abbreviation:

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Function words; preposition; touching a surface or an object.

корпоративен идентитет

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The programme of communication and change that a company undertakes in order to communicate its values.

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Advertising; Marketing communications

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разбирање

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The contrasting of one manufacturer’s products or services with those of another, either by naming the competitor or inferring its identity.

комуникација

Advertising; Marketing communications

The process of dissemination of information to establish shared meaning between the sender and the receiver

провизија

Advertising; Marketing communications

МThe method of remunerating advertising agencies by means of a payment directly from the media – traditionally set at 15 per cent of the advertising expenditure.