Marketing

Marketing

All activities involved in getting a customer to buy a product. The activities usually involve determining what products or services may be of interest to customers, and developing strategies for sales, communications and business development.

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Part of Speech: noun
Synonym(s): AFUE_₀
Blossary:
Industry/Domain: Advertising
Category: Print advertising
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Related terms

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The practice of a business rewarding another business, called an affiliate, for bringing customers from the affiliates website to their website.

Globalni marketing

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Marketing and adapting a product or service to foreign markets with a goal of globalization.

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Advertising; Television advertising; Radio advertising; Print advertising; New media advertising

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Advertising; Print advertising

Messages paid for by a sponsor to help sell their product(s). These are usually found on TV, radio, or newspapers.

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Advertising; Print advertising

Letter or A4 sized information sheet either printed or in electronic format with a design layout similar to a newspaper. Newsletters generally contain information that is of ...

Umjetnički direktor

Advertising; Print advertising

Creative head in an advertising firm, responsible for creating creative briefs for adverts.

Lojalnost brendu

Advertising; Television advertising; Radio advertising; Print advertising; New media advertising

The degree to which a customer is loyal to a given brand in that they are likely to re-purchase/re-use in the future. The level of loyalty indicates the degree to which a brand is ...

Zajedničko stvaranje brenda

Advertising; Television advertising; Radio advertising; Print advertising; New media advertising

A branding strategy where a marketer with its own brand seeks to partner with an established brand owned by another organization in hopes the synergy of the two brands is even ...

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