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Home > Terms > English, UK (UE) > Transmission model of communication
Transmission model of communication
Everyday references to communication are based on a 'transmission' model in which a 'sender' 'transmits' a 'message' to a 'receiver' - a formula which reduces meaning to 'content' (delivered like a parcel) and which tends to support the intentional fallacy. This is also the basis of Shannon and Weaver's well-known model of communication, which makes no allowance for the importance of social context.
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