ոչ գնային մրցակցություն

ոչ գնային մրցակցություն

Trying to win business from rivals other than by charging a lower price. Methods include advertising, slightly differentiating your product, improving its quality, or offering free gifts or discounts on subsequent purchases. Non-price competition is particularly common when there is an oligopoly, perhaps because it can give an impression of fierce rivalry while the firms are actually colluding to keep prices high.

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Part of Speech: noun
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Industry/Domain: Economy
Category: Economics
Company: The Economist
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Related terms

մրցակցություն

Business services; Marketing

Sales promotions that encourage consumers to buy a product or service for the opportunity to have a chance of winning a prize.

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Products or services that can replace one's own product or service without a loss to the customer.

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The more competition there is, the more likely are firms to be efficient and prices to be low. Economists have identified several different sorts of competition. Perfect ...

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A guide to the riskiness of a financial instrument provided by a ratings agency, such as Moody’s, Standard and Poor’s and Fitch IBCA. These measures of credit quality are mostly ...

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Although economists say that rationing is what the price mechanism does, what most people think of as rationing is an alternative to letting prices determine how scarce economic ...

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An exchange rate that has been adjusted to take account of any difference in the rate of inflation in the two countries whose currency is being exchanged.

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The interest rate less the rate of inflation.

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Broadly speaking, a period of slow or negative economic growth, usually accompanied by rising unemployment. Economists have two more precise definitions of a recession. The first, ...

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A payment of income by a company to its shareholders.

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Industry/Domain: Fashion Category: Brands & labels

Վիկտորիաս Սիքրեթ

A US retailer of premium quality women's fashion wear, lingerie and beauty products. Victoria's Secret is known for its annual fashion runway show, ...