- Industry: Printing & publishing
- Number of terms: 4475
- Number of blossaries: 0
- Company Profile:
Free gifts offered to the consumer which are contained within the brand’s packaging.
Industry:Advertising
The amount by which a product or service needs to be changed to ensure that the change is observed by the consumer.
Industry:Advertising
The process of change to an individual’s behaviour resulting from experience.
Industry:Advertising
Advertising approaches based on the performance, features or attributes of a product or service.
Industry:Advertising
Products which adopt the visual cues of another brand in order to facilitate the inclusion of the product within the category of choice.
Industry:Advertising
Consumers who exhibit a consistent purchasing preference for a particular brand.
Industry:Advertising
The use of a manufacturer’s name or logo to identify the products or services produced by the company.
Industry:Advertising
The process by which a marketer develops and presents stimuli to a defined target audience with the purpose of eliciting a desired set of responses.
Industry:Advertising
An approach in which the advertiser attempts to appeal to the entire market using a single marketing mix.
Industry:Advertising
