- Industry: Printing & publishing
- Number of terms: 4475
- Number of blossaries: 0
- Company Profile:
The process by which the marketer responds to the needs and wants of the consumer.
Industry:Advertising
The combination of the elements of the marketing programme, including product, price, place and promotion.
Industry:Advertising
The determination of specific and measurable goals to be achieved by the marketing programme.
Industry:Advertising
The formal document containing the information designed to guide the development and implementation of the marketing strategy.
Industry:Advertising
Specific plans of action for the achievement of designated marketing objectives.
Industry:Advertising
An approach in which the advertiser attempts to appeal to the entire market using a single marketing mix.
Industry:Advertising
The stage at which a market for a product or service ceases to expand.
Industry:Advertising
The vehicles of communication by which a message is transmitted to its audience.
Industry:Advertising
The combination of two or more different media to be used to fulfil a media plan.
Industry:Advertising
The process of change to an individual’s behaviour resulting from experience.
Industry:Advertising
