- Industry: Printing & publishing
- Number of terms: 4475
- Number of blossaries: 0
- Company Profile:
Identifying the place in the market or the mind of the consumer which the company or product wishes to occupy.
Industry:Advertising
The process by which a salesperson communicates with one or more prospective purchasers for the purpose of making sales.
Industry:Advertising
Any paid form of advertising (television, press, radio, cinema, posters) on which commission is paid by the media to the agency.
Industry:Advertising
Marketing communications activities which are not subject to commission being paid to the advertising agency.
Industry:Advertising
The assignment of a capital value to a brand. Sometimes used to describe the intangible benefits associated with the use of a brand.
Industry:Advertising
The responsibility for co-ordinating the activities of all the company’s brands within a particular market sector.
Industry:Advertising
The contrasting of one manufacturer’s products or services with those of another, either by naming the competitor or inferring its identity.
Industry:Advertising
A campaign of advertising over an extended period (usually at a low level of impact).
Industry:Advertising
Olyan kampány, amely arra irányul, hogy növelje egy vállalat ismertségét, elfogadottságát.
Industry:Advertising
The programme of communication and change that a company undertakes in order to communicate its values.
Industry:Advertising
