- Industry: Printing & publishing
- Number of terms: 4475
- Number of blossaries: 0
- Company Profile:
A computer-based listing of the names, addresses and other details of current and potential customers, which can be used for purposes of direct marketing.
Industry:Advertising
The process of maintaining and refining accurate customer information.
Industry:Advertising
The determination and definition of the long-term goals of an organization.
Industry:Advertising
A sales promotion technique in which the consumer receives a voucher enabling a reduced price to be paid for an identified product.
Industry:Advertising
Campaigns created to promote awareness and understanding of a company.
Industry:Advertising
The programme of communication and change that a company undertakes in order to communicate its values.
Industry:Advertising
The interpretation of stimuli and the organization of thoughts and ideas.
Industry:Advertising
A name, term, design, symbol or any other feature that identifies one seller’s goods or services from those of other sellers.
Industry:Advertising
