- Industry: Printing & publishing
- Number of terms: 4475
- Number of blossaries: 0
- Company Profile:
The use of postal and other delivery techniques to communicate with a defined target audience.
Industry:Advertising
The way in which a company is perceived, based on its history, beliefs and philosophy.
Industry:Advertising
A campaign of advertising over an extended period (usually at a low level of impact).
Industry:Advertising
A programme in which the manufacturer pays an agreed percentage of the retailer’s advertising costs in return for the featuring of the manufacturer’s brand.
Industry:Advertising
The process of using market research to gain an understanding of consumer response towards an advertising proposition.
Industry:Advertising
