- Industry: Printing & publishing
- Number of terms: 4475
- Number of blossaries: 0
- Company Profile:
The apportionment of a communications budget after deduction of the desired level of profit and all other costs.
Industry:Advertising
Campaigns designed to disseminate ideas, often of public importance, in a way that promotes the interests of the advertiser.
Industry:Advertising
A statement of the broad goals which the advertising is designed to achieve.
Industry:Advertising
A style of advertising which seeks to depict the message as editorial.
Industry:Advertising
The establishment of a sequence of events relating to the intended activity.
Industry:Advertising
The person within a company or organization who is responsible for the development and co-ordination of advertising activities.
Industry:Advertising
The development of a series of advertisements placed in one or more media in order to communicate a proposition to a designated target audience.
Industry:Advertising
