- Industry: Printing & publishing
- Number of terms: 4475
- Number of blossaries: 0
- Company Profile:
broadcasting, are media designed to meet the mass market, to meet buyers/consumers of certain products.
Industry:Advertising
A pattern of media expenditure in which activity is concentrated into a comparatively short period.
Industry:Advertising
The promotion of its products or services by one company to another.
Industry:Advertising
A method of budget calculation in which expenditure is calculated as a percentage of the sales value of a case of product.
Industry:Advertising
Consumers who alternate purchases between different manufacturers’ products.
Industry:Advertising
A grouping of consumers based on the specific benefits they desire from a product.
Industry:Advertising
A measurement of the extent to which consumers are committed to a particular brand.
Industry:Advertising
The total impression created in the consumer’s mind by a brand and all its associations, functional and non-functional.
Industry:Advertising
The assignment of a capital value to a brand. Sometimes used to describe the intangible benefits associated with the use of a brand.
Industry:Advertising
A name, term, design, symbol or any other feature that identifies one seller’s goods or services from those of other sellers.
Industry:Advertising
