- Industry: Printing & publishing
- Number of terms: 4475
- Number of blossaries: 0
- Company Profile:
A sales promotion technique in which the consumer receives a voucher enabling a reduced price to be paid for an identified product.
Industry:Advertising
The way in which a company is perceived, based on its history, beliefs and philosophy.
Industry:Advertising
The activities in which people engage in order to satisfy needs, wants and desires.
Industry:Advertising
A sum of money held in reserve to respond to unforeseen circumstances.
Industry:Advertising
A campaign of advertising over an extended period (usually at a low level of impact).
Industry:Advertising
A programme in which the manufacturer pays an agreed percentage of the retailer’s advertising costs in return for the featuring of the manufacturer’s brand.
Industry:Advertising
The process of using market research to gain an understanding of consumer response towards an advertising proposition.
Industry:Advertising
Campaigns created to promote awareness and understanding of a company.
Industry:Advertising
The programme of communication and change that a company undertakes in order to communicate its values.
Industry:Advertising
