Životni ciklus proizvoda

Životni ciklus proizvoda

A management technique in which a product is depicted as passing through a series of progressive stages.

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Part of Speech: noun
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Industry/Domain: Advertising
Category: Marketing communications
Company: Butterworth-Heinemann
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Related terms

životni ciklus proizvoda

Professional careers; Sales

A concept which draws an analogy between the span of a human life and that of a product, suggesting that, typically, a product's life consists of four stages - introductory, ...

životni ciklus

Biology; General biology

the course of developmental changes through which an organism passes from its inception as a fertilized zygote to the mature state in which another zygote may be produced

Životni siklus internacionalnog proizvoda

Business services; Marketing

A theory that states products have a life cycle with 4 stages, introductory, growth, maturity and decline, from which different marketing approaches should be taken.

Provizija

Advertising; Marketing communications

The method of remunerating advertising agencies by means of a payment directly from the media – traditionally set at 15 per cent of the advertising expenditure.