Raspored medija

Raspored medija

A graphic representation of the dates, times and media sources in which advertising is to be placed.

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Part of Speech: noun
Synonym(s):
Blossary:
Industry/Domain: Advertising
Category: Marketing communications
Company: Butterworth-Heinemann
Product:
Acronym-Abbreviation:

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The method of remunerating advertising agencies by means of a payment directly from the media – traditionally set at 15 per cent of the advertising expenditure.